![]() ![]() The transfer of information, in the form of text, document, photos, videos, or audios has become easy beyond imagination through social media. Countless apps and tools are available on internet to enhance the process of communication. Social media is the future of media and mass communication. It gives a voice and platform to anyone willing to engage.’ ![]() ![]() As Amy Jo Martin, an American, speaker, author, entrepreneur, and founder of Digital Royalty, stated, ‘social media is the ultimate equalizer. From education to business, and from personal to politics, social media has been used not only to raise issues and concerns but also enhance the efficiency of these processes. It is easy to use, it is available to everyone, and it can generate quick feedback as well. It has optimized the experience of mass media. Initially, it was established as a tool for personal communication and interaction between friends and families however, due to its effectiveness and easy to use features, it was adopted, by entrepreneurs for business communication, marketing, and advertising as well. Through social media, people can exchange their views, experiences, personal or professional information, photos and much more. The term social media refers to an internet-based software or interface that lets people interact with each other. ‘Social media’ has become a term that anyone and everyone use today without even giving a thought to what it really implies. The world was revolutionized with the advent of print media it was revolutionized once again with the advent of mass media, and it is revolutionized even once again with the rise of social media. It gives a voice and platform to anyone willing to engage.” -Amy Jo Martin ![]()
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